Ooh! cardboard

Sustainability. This is one of the brand's main key words. The original packaging was all about the plastic. Wether it be bio-degradeable or not, no one would consider plastic to be ecological at first glance.

Treated cardboard is much more environmentally friendly, or atleast, appears to be more environmentally friendly. It also reinforces the comparison between the product and fresh coffee bought at a cafe or coffee shop.

I used exactly the same layout as the other design but switched the background with this raw cardboard effect. Ideally the design would be printed directly onto the packaging to completely remove plastic from the equation.