Monday 1 October 2012

A new lid

Actually really proud of this. I did a quick redesign of the logo to give it a more modern (but rustic) hand stamped look to inject a bit of class and simplified the drinking instructions right down to the minimum. Looking at it now i should really have them at 6 to 9 rather than 3 to 6 but i was under a bit of pressure at this stage.

Use an image of coffee foam to tie in with the rest of the redesign and also to give the buyer a representation of what lies within. The actual contents don't look this desirable.

The pull tab is just a simple coffee colour to make it clearly visible.

When put together with the rest of the design i feel it works although i would like to spend a bit more time redesigning the drinking instructions to make them more interesting.






Here is the simplified logo for the packaging. I appreciate it is a bit of a hack job and the typefaces don't work aswell together as i would like but i did not get to take the time i would like to quality check it. The drop shadow and degredation near more work. It is oodles better than the original though.


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